On November 21, China Copper Co., Ltd. held the 2019 brand construction exchange seminar, which was attended by the relevant personnel of Party and Mass Work Department, marketing department, safety and environmental protection department, smelting and processing department, mine resources department and Yunnan Copper Co., Ltd., Chihong Zinc and germanium, central China Copper Co., Ltd., Luoyang Copper Processing Co., Ltd., Jinding zinc Co., Ltd., Yongchang silicon Co., Ltd., Kunming Copper Co., Ltd. and Yunnan Copper Technology Co., Ltd 。

In 2019, according to the requirements of Chinalco, China copper industry carried out the construction of the brand competitiveness evaluation system of China copper industry, issued the corresponding questionnaire, formed the investigation report, proposed the brand promotion strategy and the five-year action plan of brand construction.

At the meeting, the party and Mass Work Department informed the brand construction of China copper industry in 2019 and the current situation of brand construction of relevant secondary enterprises, and extensively solicited opinions on the five-year plan. China's copper industry will continue to take product brand construction as the core to promote the establishment of enterprise brand system. According to the requirements of special brand construction of Chinalco group, clear brand positioning, standardize brand management, enhance brand value and polish the "Chinalco" brand.